Zero Party What?
I’d never try to explain the difference between first- second- and third-party data to friends outside of work. They probably wouldn’t remain my friends for too long! But for marketers, knowing which kind of data they are working with is…
Seller Beware
Organisations are regularly fined for using data sourced from brokers or other suppliers without ensuring consent has been captured correctly, or without establishing another lawful basis for processing. With rare exceptions, the organisation is…