Direct Marketing in the Maelstrom
I don’t often lament the fate of marketers. We have a lovely job and generally a lot of fun doing it. That said, with the cost-of-living crisis and the current economic turmoil, we might be forgiven for feeling like our job has become unnecessarily…
CDP, SCV, CRM: TMI
Platform your LTA isn’t cutting it but you can’t switch to MTA or MMM because your CRM isn’t a CDP so can’t deliver you an SCV – sort it out PDQ! Even amongst the ‘Three-Letter-Acronym’ besotted English-speaking (texting) world, the data-driven…
Zero Party What?
I’d never try to explain the difference between first- second- and third-party data to friends outside of work. They probably wouldn’t remain my friends for too long! But for marketers, knowing which kind of data they are working with is…
Acquiring customers through email marketing
Acquiring new customers is an essential aspect of growing a business, and email marketing can be one of the most effective ways to reach out to potential customers. But how many of us have been here before…. you have generated fresh new leads, you…
Why is the Halfords Fine vexing marketers?
Halfords sent around half a million emails informing customers of a government scheme for bike servicing. They considered the email was a service email, so it was also sent to people who had opted out of marketing emails. But as the email directed…