PDV and THINK launch CAUSE360 at Insight in Fundraising Conference 2026
This week (21 September 2026), PDV sponsored and spoke at the Chartered Institute of Fundraising‘s Insight in Fundraising Conference 2026 in London, where CAUSE360 was launched. Milestone in the charity sector This year marked 20 years of the…
PDV partners with THINK Consulting Solutions ahead of Insight in Fundraising Conference 2026
Next week, PDV heads to the Chartered Institute of Fundraising’s Insight in Fundraising Conference 2026, taking place on Monday 21 September at the Leonardo Royal London St Paul’s. It’s a milestone year for the CIOF Insight in…
Five things pet brands need to do to grow in 2026 and beyond
Pet ownership in the UK has changed more in the past decade than in the previous 50 years. 62% of UK households now own at least one pet, hybrid working has pulled dog ownership into households that would’ve once found it impractical and the UK pet…
Inside the £12bn UK pet economy
The UK pet economy is now worth approx. £12bn a year and it’s grown steadily even through a decade of squeezed household budgets. Dog ownership alone has climbed from around 23% of households in 2011 to roughly 28% today, meaning there are now 15.5m…
Charity fundraising in 2026: lessons from the latest sector reports
No single report can tell you the whole story and status of charity fundraising. But when you step back and look across the latest sector research, clear patterns begin to emerge. Recent findings highlight not only how charities have performed but…
Experian and the ICO
About a month ago, the disagreement between the ICO and Experian finally headed towards closure with the following sentence: “The Information Commissioner’s Appeal is dismissed.” This succinct statement was followed up by 57 closely written pages of…
Agencies Marking Their Own Homework
This week I’ve been reminded of a phrase that follows all agencies around. I asked a charity to upload all of the donors they’d recruited since the drop date of their last Direct Mail campaign. I wanted to show them how many people had received a DM…
Direct Marketing in the Maelstrom
I don’t often lament the fate of marketers. We have a lovely job and generally a lot of fun doing it. That said, with the cost-of-living crisis and the current economic turmoil, we might be forgiven for feeling like our job has become unnecessarily…
CDP, SCV, CRM: TMI
Platform your LTA isn’t cutting it but you can’t switch to MTA or MMM because your CRM isn’t a CDP so can’t deliver you an SCV – sort it out PDQ! Even amongst the ‘Three-Letter-Acronym’ besotted English-speaking (texting) world, the data-driven…
How much data should I test?
I have some sympathy with people who need to buy data for their direct mail campaigns. Apart from learning the bewildering range of different data types and sources and understanding all the things that have been expressed to the data subject while…