Five things pet brands need to do to grow in 2026 and beyond
Pet ownership in the UK has changed more in the past decade than in the previous 50 years. 62% of UK households now own at least one pet, hybrid working has pulled dog ownership into households that would’ve once found it impractical and the UK pet…
Inside the £12bn UK pet economy
The UK pet economy is now worth approx. £12bn a year and it’s grown steadily even through a decade of squeezed household budgets. Dog ownership alone has climbed from around 23% of households in 2011 to roughly 28% today, meaning there are now 15.5m…
Charity fundraising in 2026: lessons from the latest sector reports
No single report can tell you the whole story and status of charity fundraising. But when you step back and look across the latest sector research, clear patterns begin to emerge. Recent findings highlight not only how charities have performed but…
Beyond the hype: what the DMA Value of AI report really tells us
Walking away from the launch of the DMA’s The Value of AI report earlier this month (16 June 2026), one thought stayed with me. For the past couple of years, much of the conversation has centred on AI adoption. Which tools are organisations…
Pack Your Bags, The New Travel Landscape
The UK travel industry is back with a bang. Contributing around 10% of UK GDP, it’s a powerhouse sector shaped by travellers with different preferences, budgets, and styles. In today’s new travel landscape, demand for experiences is soaring, from…
The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now
The donor landscape is shifting. The reliable “regular givers” who powered decades of fundraising success are aging, while a new, more diverse generation of supporters is emerging with different expectations, motivations, and communication habits.…
Why Lead Generation Matters More Than Ever!
Lead generation is the lifeblood of customer acquisition. At its simplest, it is about finding people who genuinely want what you offer. But the way you find them – and the quality of the data behind the scenes – is what separates…
Boosting Retention for D2C Brands
Direct 2 Consumer (DTC) brands are still riding the crest of a wave that began before the pandemic and was accelerated during the big stay-at-home, with many referring to this period as the boom years! Arguably their biggest challenges now are not…
New Cars - who's going electric?
Two years ago, we asked our friends over at MyOffers to talk to their audience about the cars they drive and the cars they want to drive with some fascinating results. Before I start, I should share a couple of facts… The MyOffers audience…
Zero Party What?
I’d never try to explain the difference between first- second- and third-party data to friends outside of work. They probably wouldn’t remain my friends for too long! But for marketers, knowing which kind of data they are working with is…