Busting Myths in Direct Mail
Direct Mail is a crucial element in any modern marketers' playbook; but it's not always understood. In this article, PDV's mythbuster in chief Nigel Goldthorpe tackles some commonly held misconceptions about Direct Mail.
Direct Marketing in the Maelstrom
It’s not easy to win a fair share of marketing budgets in periods of economic turmoil but with the right data it can be done. MD Nigel Goldthorpe shares four pointers to help direct marketers win more budget in the maelstrom.
Boosting Retention for D2C Brands
The darlings of the twenties are Direct to Consumer brands and they have had quite a ride through pandemics, supply chain shocks and the cost of living crisis. Nigel Goldthorpe explains how D2C brands can lock in sales and build a platform for growth through retention marketing.
Zero Party What?
Should marketers be relying on first- second- or third-party data? And what on earth is zero-party data? MD Nigel Goldthorpe sheds some light on all these parties.
Acquiring customers through email marketing
Acquiring customers through email marketing is more than a good offer or a sexy design. To develop trust in your brand, you need to nurture the audience, build a relationship and create engagement.
Why are Fundraisers returning to Direct Mail
Discover the Surprising Comeback of Direct Mail for Charities. With Donor Numbers in Decline, Find Out How Storytelling & QR Codes Can Help Save the Day. Learn Why Now is the Best Time to Rediscover this Lucrative Fundraising Method.
Which prospects are worth a letter?
Putting a letter and a couple of leaflets into an envelope and posting It to someone Is a great way to engage them and hopefully encourage a response. Not everyone is going to love what you do however so learning how to stack the odds in your favour is the key to success.
Seller Beware
Here at PDV, we've detected a change In emphasis from the ICO towards naming data suppliers In enforcement notices. Here we discuss what impact this may have on the data supply marketplace.
How to use the post to reach new customers
Postal marketing delivers fantastic engagement with potential new customers. There are 3 different ways to engage people through the post and many different things to consider when deciding which to use.