Acquiring new customers is an essential aspect of growing a business, and email marketing can be one of the most effective ways to reach out to potential customers.
But how many of us have been here before…. you have generated fresh new leads, you have designed a sexy looking email and even dropped in a great discounted offer. And despite a decent open rate, your sales remain low! Gah!
Some believe that sending a one-off email with a sales pitch to the most targeted audience should be enough to convert them into a customer. Unfortunately, it’s not.
To take your customer acquisition efforts to the next level, it’s important to nurture relationships with those on your email list! Think about it, wouldn’t you rather receive an email that’s personalised, provides value, and makes you feel special? Of course you would! And your potential customers are no different.
Adding value helps to build trust.
One way to do this is by segmenting your email list based on interests or behaviour. This way, you can send them relevant and valuable content that they’ll actually care about. Include helpful tips and industry insights. Demonstrate that you understand their needs and are willing to help. And in doing so you can establish trust and credibility with potential customers.
Plus, who doesn’t love a little exclusive treatment every now and then? Give your potential customers access to exclusive offers and discounts that they won’t find anywhere else. It’ll make them feel like VIPs and encourage them to open your emails and take action.
The power of engagement.
It’s also important to strike whilst the iron is hot! Don’t wait a week or two to send your first email. Your first contact should be immediately after they have shown an interest in your brand.
Then apply a slow and steady cadence when nurturing your new prospects. Establish a steady sequence of emails that will help build trust and establish a long-lasting relationship with your customers.
Send one to two welcome emails in the first week after a new subscriber signs up, and then follow up with a third email a week later. After that, evaluate the response to your emails and adjust the frequency as needed.
Having a consistent and deliberate pace in your outreach and communication efforts will help build trust and establish a relationship that can last a lifetime.
Numbers speak!
Finally, it’s important to track and measure your email marketing efforts. By analysing the data and making data-driven decisions, you can continually improve your email marketing campaign and maximize your results.
In summary, nurturing relationships with potential customers is critical to turning them into long-term customers. By providing value, personalising your emails, engaging with potential customers, and tracking and measuring your efforts, you can create a successful customer acquisition email marketing campaign that drives results.
Chat to us today, to see how PDV can help you acquire new customers.
